Contextual Advertising - Airbus and Qantas

This morning, CNN mobile featured a story about a QANTAS plane that had to make an emergency landing.

The Boeing 747-400 jet had left Hong Kong an hour earlier en route from London to Melbourne when part of its fuselage broke away, leaving a hole running four metres down the right side. Passengers described hearing a loud bang before air and debris rushed through the cabin and the plane "dropped suddenly" as the pilot made an emergency descent to Manila.

At the bottom of the CNN story was a single banner ad - for Airbus.

One wonders if the media planners wait for such stories "If a competitor airline is featured in a news story, place ad" or whether the algorithms that dictate these things on a contextual basis, just got lucky?